Commerce advisory for creator-led brands
From influence to gross margin.
PSA brings big-brand demand forecasting, merchandise planning and margin visibility to creator-led brands, before you commit capital to inventory.
Founder’s planning experience
- J.Crew
- Moët Hennessy
- Coty
- Loro Piana
- Diageo
A 260-year-old lesson
The first influencer brand survived because it ran the numbers.
In 1765, potter Josiah Wedgwood made a tea set for Queen Charlotte and rebranded his line “Queensware,” one of history’s first influencer collaborations.
When demand dropped in 1772, he costed his products line by line and came through the downturn while many rival potters didn’t. Influence created the demand. Planning kept the business.
A royal endorsement turns a potter into a premium brand.
Demand falls, inventory piles up. Wedgwood runs the numbers and survives.
Creator brands face the same test. PSA is the planning behind the hype.
The problem
Selling out feels like winning. It isn’t always.
$1.7T
lost across retail every year to having too much of the wrong thing and too little of the right one. The demand was there. The plan wasn’t. Creator brands feel this faster than anyone, because one post can change everything.
You can sell out in minutes, and still lose money.
You can generate hype, and still misallocate capital.
Influence Modeling & Predictive Architecture for Commerce Translation
The I.M.P.A.C.T.™ Framework
The name is a mouthful. The idea is simple: listen to your audience, check it against the market, then do the math before anyone places an order. These are the six steps PSA runs for every brand.
I
Influence Intelligence
Engagement, saves and comments turned into measurable demand signals.
M
Market & Momentum Validation
Audience signal tested against category growth, pricing and competition.
P
Predictive Demand Architecture
Conservative, base and aggressive volume bands for every launch.
A
Assortment & Allocation Strategy
Buy plans, size curves and SKU mix built around your MOQs and capital.
C
Commercial Margin Intelligence
SKU-level margin, markdown sensitivity and your Margin Stability Score™.
T
Tactical Governance & Monitoring
Forecast-accuracy tracking, sell-through checkpoints and reorder triggers.
Audience attention → Quantified demand → Structured inventory → Engineered gross margin
Human-Led Planning. Quietly AI-Powered.Forecasts that sharpen with every launch.
What this looks like in practice
The size curve that sold out in six days.
A creator-led loungewear brand with 400K followers is planning its second drop: 3,000 units, split evenly across five sizes because that’s what the factory suggested.
What usually happens
S and M sell out in six days. Of the 1,200 XL and XXL units, 900 are still sitting there months later. The restock arrives after the moment has passed.
What PSA does
Look at what sold in drop one, which sizes the waitlist asked for, and every “restock in M?” comment. Then rebuild the buy by size and color before the purchase order goes in.
Size split, XS to XXL
Even → 18/34/32/11/5%
Unsold XL and XXL
900 → about 180
Cash moved into sizes that sell
About $13K
Numbers are worked from the scenario above, at an $18 unit cost, to show the method. PSA’s founding pilots are underway now, and real results will replace this example.
Free resources
Start planning like a big brand, for free.
Template
Free Open-to-Buy Template
The spreadsheet big retailers use to control inventory spend, set up for creator brands.
Coming soon · Join the waitlist
Planning for First-Time Founders
How to size your first launch, avoid overbuying and protect your margin. Join the waitlist to get the first invite.
Checklist
Inventory Basics for New Brands
The essentials to check before you place your next production order.
Get your free resources
Pick what you want. We’ll email you a quick confirmation link, then your downloads.
Work with us
Four ways to work together, depending on where you are.
LAUNCH
From $5.5K
per launch · project fee
Launch Diagnostic or Launch Intelligence Blueprint
For your next launch, first or fifth. Diagnostic: is the demand real? Blueprint: the full launch plan, report and gross margin dashboard.
OPERATOR
From $3.5K
monthly retainer
Demand & Merchandise Architecture Partnership™
Rolling forecast, open-to-buy oversight, SKU-level margin modeling and a monthly planning call.
INSTITUTIONAL
From $8K
monthly retainer
Integrated Commerce Intelligence System™
For $1M-$10M+ brands: the full I.M.P.A.C.T.™ system, 12-month forecast and executive KPI dashboard.
LEGACY
By invitation
custom monthly retainer
Private Commerce Intelligence Advisory™
Dedicated forecast modeling, margin governance and direct founder advisory access.
Not ready for a full tier? Focused standalone modules are also available, including an Influence Intelligence Audit™, Open-to-Buy System Build™ and Gross Margin Visibility Report™. Ask about them on your call.
Meet the founder
Chinyere Pigot
Founder, Planning Strategy Advisors (PSA)
I plan for popularity. Before I planned inventory, I planned race seasons, and as a two-time Olympic swimmer I learned early that results are built long before race day, through discipline and planning.
I’ve since turned my fascination with what makes products and people popular into a career in demand planning at J.Crew, Moët Hennessy, Coty, Loro Piana and Diageo. Creator brands already have the audience big brands spend years building. What they often don’t have is the planning behind it. PSA brings both together.
Let’s talk
Not to fix a crisis. To prevent one.
A quick 15-minute discovery call
A plan built around your brand
We get to work before your next order